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    Select an advertisement to which you have recently been exposed. It can be in any paid communications medium such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others can easily relate, e.g., Verizon's "Can you hear me now?" ads or the Aflac ad (the white duck that squawks AFFFFLAAAAAAAC!)

    Evaluate the ad from a consumer perspective. Why do you feel the ad was created in the first place? What is the MESSAGE that the ad is attempting to communicate? What do you see as this ad's major strengths or weaknesses? Do you think the ad was a success?

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    Solution Preview

    Here is an example of an effective advertisement. You can research the information and add your input or modify as you choose.

    Sprint advertise that it is the "Now Network"

    The telecommunications industry is a ...