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    Strategic Product Promotions

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    In this journal entry, discuss your favorite product or service. Describe: 1) the types of media this company uses to promote its product, 2) when would you usually see this product (i.e. the time of day) or in which magazines, and 3) as a marketer, how would you adjust their media strategy to be more effective?

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    Solution Preview

    One of my favorite products is the health-conscious line of subway breakfast sandwiches. The types of media utilized to promote this product include television advertisements, Internet ...

    Solution Summary

    This solution describes strategic promotional methodologies.