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Strategic Initiatives & the Organization

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Pick out a bank or other service firm. Discuss why and how the organization matches the firm's strategic initiatives. Note: Students should identify the four organizational components mentioned in the chapter and relate them to the firm's strategic programs.

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Question 8
Pick out a bank or other service firm. Discuss why and how the organization matches the firm's strategic initiatives. Note: Students should identify the four organizational components mentioned in the chapter and relate them to the firm's strategic programs.

Aaker (2011) identifies four components: structure, systems, people and culture as important factors in an organization's strategy. Capital One 360 is an example of how the organizational levers match the company's strategic initiatives. The company's strategy is focused on offering limited banking services to online customers through superior customer service. The company has centralized the majority of its programs, as a result of being a largely online financial service. It does, however, offer customers a chance to visit a Capital One 360 café to ...

Solution Summary

This solution picks a bank and discusses why and how the organization matches the firm's strategic initiatives. based on Aaker's four organizational components.Includes APA formatted references.

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