Advantages of consumer-focused approach
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Discuss two important advantages of adopting a consumer-focused approach and specific marketing decisions in which it is applied.
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Solution Summary
This provides a concise discussion of the core advantages of a consumer-focused approach particularly the marketing decisions in which it is applied.
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Consumer- focused approach is actually an application of the marketing concept ( one of the marketing management philosophies) in which the needs of the consumers/target markets are determined before a decision is made on what products to offer. This is in contrast to the selling concept in which consumer needs are not determined before ...
Education
- Bachelor of Science in Business Administration, University of the Philippines
- Master in Business Administration, Saint Mary's University
- Doctor of Philosophy in Education, University of the Philippines
- Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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