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Service & Manufacturing organizations

Operational management for each service and manufacturing company.

Identify and describe two operational approaches for a service organization and two operational approaches for a manufacturing organization. Then address the following:

a. Analyze the strategic advantages and disadvantages of the operational management approaches for each of the service and manufacturing organizations selected.

b. Describe how the operational approaches support the organization's quality. Differentiate between the quality controls used in service and manufacturing industries.

c. Describe and analyze two capacity constraints for a service and a manufacturing organization. Assess the impact of each of these capacity constraints on the supply chain. Describe how these constraints affect the organization's ability to meet their strategic and quality objectives, as well as customer demands and expectations?

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The response addresses the queries posted in 1725 words with references.

//As per the directions, the section explains about the operational approaches that can be used for service and manufacturing organizations. It discusses the important operational approaches like Customer Relationship Management
(CRM), Enterprise Service Management (ESM), Supply chain Management (SCM) and Decision Making Framework (DMF).\

To serve the different needs and expectation of various customers effectively, it is necessary to implement effective operational approaches, which enable the organization to meet the standards of particular industry. There are various operational approaches for a service and manufacturing organization, which are necessary for increasing the productivity and efficiency of the organization. I have chosen consumer relationship management as an operational approach for service organization and supply chain management for manufacturing organization.

Operational Consumer relationship management: It is used to handle relationship with customers and assists the front office business processes such as marketing, sales and service. Each contact with the customer is added to the contact history of the customer, which can be used later by the employees to analyze information from the customer's database. This CRM practices the data of customer for a number of purposes such as to manage different campaigns, sales force automation and marketing automation.

Enterprise service management (ESM): It is the most important approach used by service organization to achieve competitive advantage in the service industry. It aligns the whole organizational goal into business goal. It implements innovative rules of service within the service organization to provide better solutions.

Supply chain management (SCM): It refers to planning, implementing and controlling all processes in an effective manner. It is an effective approach to manage the movement of raw materials in the organization, different aspects of raw materials into the finished goods and then the movement of these finished goods from the organization to the end users.

Decision making framework (DMF): It is used to assign the resources of manufacturing organization in an effective manner by analyzing different alternatives available to the organization. These resources may be human operators, machines and material handling instruments. With the help of this approach, it is easy for the organization to strategically analyze various alternatives (Learning from Hardware: Design and Technology, 2002).

//After discussing about the various operational approaches, the next section focuses on the advantages and disadvantages of these approaches. This will help to develop a better understanding of each approach. \

Strategic advantages of CRM: there are many strategic advantages associated with CRM such as it personalizes the relationship with customers. It assists every employee to better understand the specific needs of customer in more effective way. ...

Solution Summary

The response addresses the queries posted in 1547 Words, APA References.

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