Advantages of Consumer - Focused Approach
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Two important advantages of consumer - focused approach
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Solution Summary
Consumer- focused approach is an application of the marketing concept, one of the marketing management philosophies. Through its use, more focused marketing efforts will be ensured. This would result to bigger chances to realize sales and maintain long-term relationship with the target buyers.
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Consumer- focused approach is actually an application of the marketing concept ( one of the marketing management philosophies) in which the needs of the consumers/target markets are determined before a decision is made on what products to offer. This is in contrast to the selling concept in which consumer needs are not determined before ...
Education
- Bachelor of Science in Business Administration, University of the Philippines
- Master in Business Administration, Saint Mary's University
- Doctor of Philosophy in Education, University of the Philippines
- Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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