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IMC & Promotional Elements, Selling on Internet or In Retail

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Q1: Create an IMC strategy for a specific brand of clothing. What promotional elements would you include and what would be the look and feel and message?

Q2: You are the marketing manager for a manufacturer of specialty watches designed for runners. Would you sell these items through retail stores or on the internet? Why?

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Solution Summary

This solution creates an IMC strategy for a specific brand of clothing and discusses which promotional elements to include to develop a particular look, feel, and message.
In addition it discusses if a marketing manager for a manufacturer of specialty watches for runners would sell the watches through the internet or retail stores and why. It provides links and examples.

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An IMC strategy for a specific brand of clothing would be to integrate all aspects of a marketing/promotional campaign and tie them together to present a united front to the consumer. I would pick a brand of running clothes to go along with the specialty watch noted below. Let's pick Pearl Izumi. First of all consider the foundation: really cool, stylish, functional gear for runners who run (not jog!). The brand appeals to real athletes which helps point you in the right direction. The first step to having an IMC strategy is to sell the employees associated with the brand. Making sure that the message is clear to all involved with the company is key, and one must work at making the message strong enough that all employees ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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