Describe the theory of Cognitive Dissonance.
Not what you're looking for?
Describe the theory of Cognitive Dissonance. How is it used in Marketing? Give examples and substantiate your response
Purchase this Solution
Solution Summary
Your response is 291 words plus a reference. It defines the concept and then explains two main areas where cognitive dissonance impacts marketing and some examples of how it may impact customers.
Solution Preview
Cognitive dissonance occurs when a person has two or more ideas, emotions or feelings that conflict with each other. We have all had the feeling towards someone in our family --- we love them but they drive us crazy, right? It creates a state of tension and the theory says that we will try to take action to reduce the internal conflict and resolve the conflicting thoughts.
This is important to marketing in two ways - first, during the selection process and then in the post-purchase ...
Education
- BSc, University of Virginia
- MSc, University of Virginia
- PhD, Georgia State University
Recent Feedback
- "hey just wanted to know if you used 0% for the risk free rate and if you didn't if you could adjust it please and thank you "
- "Thank, this is more clear to me now."
- "Awesome job! "
- "ty"
- "Great Analysis, thank you so much"
Purchase this Solution
Free BrainMass Quizzes
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Introduction to Finance
This quiz test introductory finance topics.
Operations Management
This quiz tests a student's knowledge about Operations Management
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.