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Advertising & Changes in TV Advertising in Past 25 Years

Discuss major changes in network television advertising during the past 25 years.

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There have been several major changes in network television advertising in the past 25 years. In 2010 ABC began a new program allowing local stations to swap advertising time during periods of high demand, allowing more political advertisements to be seen during peak viewing hours (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/09/abc-attempts-to-change-the-network-model-one-30-second-commercial-at-a-time.html). ...

Solution Summary

This solution discusses changes in network television advertising in the past 25 years. It includes links and examples.

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