Advertising & Changes in TV Advertising in Past 25 Years
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Discuss major changes in network television advertising during the past 25 years.
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Solution Summary
This solution discusses changes in network television advertising in the past 25 years. It includes links and examples.
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There have been several major changes in network television advertising in the past 25 years. In 2010 ABC began a new program allowing local stations to swap advertising time during periods of high demand, allowing more political advertisements to be seen during peak viewing hours (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/09/abc-attempts-to-change-the-network-model-one-30-second-commercial-at-a-time.html). ...
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- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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