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    This post addresses successful advertising campaigns.

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    Please help with the following problem.

    You are the leader of an advertising team that has just voted 9 to 3 in favor of beginning an advertising campaign using Facebook. You now need everyone's participation to make the campaign succeed. What problems might arise from the 3 who voted against the campaign, and how do you address these issues?

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    Solution Preview

    Basically no one likes to think that their idea isn't the best, or that other ideas were chosen over theirs. That's just human nature, and a problem management faces constantly. Either one or up to all three of the persons that voted otherwise may go along with the group, seeing that they were outnumbered, and not want to be singled out by going against the others. In that case, there wouldn't be any issues. More than likely, that won't happen. One of a few things are ...

    Solution Summary

    This solution provides a detailed discussion examining the success of advertising campaigns and identifies the problems that might arise from those not in favor of the campaign. The explanation is given in 335 words.