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Competitive analysis for prescreening movie club

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Currently working on a marketing plan for a new product: the new product is a movie club that allows members to view movies before they are released to theaters. What I need help on is the analysis of current competitors (theaters possibly since theaters will lose revenue since members of the club will already seen the movie?). And also need help on defining the competitive landscape for this new product.

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Movie club that allows members to view movies before they are released.

The business is a movie club that allows members to view movies before they are released. As such there would be no club or theater that provide such a service, but still, competition can be faced from pirates. Now a day's it's easy to find ...

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  • MBA, Indian Institute of Finance
  • Bsc, Madras University
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