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Marketing Plan for Service Depot: Phase I

Objective: Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructo's approval of your product or service before beginning this project.

Company is a new made up idea called Service Depot. It provides services to people who may not have the time or ability to accomplish various everyday tasks. This organization provides services such as transportation (drivers), babysitters, and now personal shoppers. Our organization makes these services affordable for regular people. We can emphasize on how personal shoppers can save people time and peace of mind without breaking the bank. This service can be used for a variety of people such as working parents to single people. This service will be new to the company and to new to the target customers. We can add or adjust the specifics but it seems like a good start.

Question: The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.

Solution Preview


Company: Service Depot
Services to people who may not have the time or ability to accomplish various everyday tasks. These include transportation (drivers), babysitters, and personal shoppers.
Affordable for regular people. This would mean penetration pricing strategy.
Marketing emphasis:
1. Personal shoppers can save people and time and would have peace of mind without breaking the bank or without adversely affecting their financial condition.
2. Services will be new to the company and would cater to new target customers.
3. There are plans for diversification in the long run.

Target Buyers
Working parents, working non-parents, and parents/non parents who are engaged in business

The Research Proposal
This research intends to determine the marketing feasibility of a service depot among the company's intended target customers.
Specifically, it will answer the following ...

Solution Summary

This solution provides a marketing research proposal for Service Depot in 614 words.