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Marketing strategies

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How might marketing strategies influence buyer behavior in local markets? How does the strategy change to accommodate foreign markets? Which strategies are easier to market and why?

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How might marketing strategies influence buyer behavior in local markets?

Marketing strategies influence buyer behavior in local markets. The reason is that the strategy creates perceptions about the firm, its products, and services. For instance, a sales promotion may create a perception that the product is cheaper than what it is priced. When the actual price is charged, the customer is reluctant to pay the price.

How does the strategy change to ...

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