Minority Report Target Markets
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You are to prepare a report for your supervisor on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country.
Use information on the U.S. for the following information:
- Total numbers in the U.S.
- Percent of the total U. S. population
- Rate of growth
- Ave. household size
- Average age
- % with college degrees
- Ave. or median income levels
- Geographic location(s) --metro, states, etc.
- Purchasing habits: identify specific products and/or brands which show above average usage for each group
- Best media to use to target each group
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Solution Summary
Minority report target markets are examined. The best media to use target for each groups are examined.
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You are to prepare a report for your supervisor on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country.
Use information on the U.S. for the following information:
- Total numbers in the U.S.
- Percent of the total U. S. population
- Rate of growth
- Ave. household size
- Average age
- % with college degrees
- Ave. or median income levels
- Geographic location(s) --metro, states, etc.
- Purchasing habits: identify specific products and/or brands which show above average usage for each group
- Best media to use to target each group
Hispanics
Population-47 million
Percentage of US Population-15%
Rate of Growth-33% (2000-2008)
Avg household size-4
Average Age-27.4
% with College Degrees-28%
Average or median Income Levels-$35,967 ...
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