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Target Markets for a Pediatric Sports Medicine Program

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An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service. What are some of the uncontrollable environmental factors to consider?

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The target market will be sports programs that are established in the community. To begin, the practice needs to look at the volume of sports related programs in the area. Also, it is important to see how much competition is already in the same market region. Middle schools and high schools are interested in having their student pass physical exams before playing some sports and having a pediatric sports medicine program would make these targeted physicals much easier to procure. Also, a sports medicine physician would know what ...

Solution Summary

The target markets for a pediatric sports medicine program is examined.