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    Vertical Marketing System

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    A contractual vertical marketing system:

    is exemplified by a florist shop that buys a wholesale plant nursery.
    is very similar to a conventional marketing channel of distribution.
    operates with a channel leader.
    is exemplified by the Subway sandwich shop franchise system.

    © BrainMass Inc. brainmass.com June 4, 2020, 1:51 am ad1c9bdddf
    https://brainmass.com/business/marketing/vertical-marketing-system-423621

    Solution Summary

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