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What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?

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What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?

The strategy decisions required in personal selling are the products that should be explained and praised to the customer. Further, the discount that should be offered to the customer should be ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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