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Personal selling

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Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?

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Solution Summary

This solution assists in understanding the advantages of personal selling.

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Personal selling plays a big role in promoting products. Personal selling can be expensive because you have to employ an individual to personally go and explain a product to the consumer for their purchase. However, it still can be the most effective form of promotion. A personal sales representative can market to consumers, can ...

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