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Target Markets

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There are a lot of people who buy a wide variety of books retail. Using this industry as an example, divide this market into smaller market segments. Briefly describe at least three of these markets segments. By making some assumptions, describe some characteristics of the target market (end customers) for each of these market segments.

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There are a lot of people who buy a wide variety of books retail. Using this industry as an example, divide this market into smaller market segments. Briefly describe at least three of these markets segments. By making some assumptions, describe some characteristics of the target market (end customers) for each of these market segments.

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One of the target market segments will be book enthusiasts who love reading and like to buy all kinds of books. These buyers spend a lot of time on reading and try to read as many new books as possible. The book enthusiasts can belong to a ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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