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Marketing: Brands and Prices

*Select a product or service. *Describe the product or service. What is it? *Then select three different organizations that provide your exact same brand, size, or model of the selected product or service and compare the prices associated with your selected product or service. Who are the organizations and what price is ea

Finance: Coupon rate, sinking fund, payout ratio, required return, CAPM

Finance questions 1. What are coupon payments, and what is a coupon rate? 2. Define the following terms: bond indenture, par value, principal, maturity, call provision, and sinking fund. 3. What does the term payout ratio mean? 4. A corporate bond is quoted at a price of 102. What is its dollar price? 5. What is

Requirement of convenience that each

A package delivers courier places drop-boxes at locations in Fort Wayne where high-volume shipping occurs. The drop boxes are convenient for customers but are expensive for the company to monitor and maintain since they must be kept in good shape with secure compartments for packages awaiting pick-up, and stocked with basic shi

Consumer Behaviour Relates to Marketing and Impacts Decsions

1. Explain in your own words how consumer behavior relates to marketing? 2. When would you use demographic data, behavioral segmentation and psychographic information in making marketing decisions? Please cite an example for each. 3. Is technology an enabler, driver or both in Consumer Behavior and why? Please cite example

Sales and Costs: Marketing Problems

1. ABC Inc pays there supervisors $100k, $200k and $300k for 100000, 200000, & 300000 units to be produced. ABC's supervisors cost are fixed, variable, step, or mixed? 2. ABC Inc produces PC parts. Variable cost per unit = $100 while their fixed costs = $100k. They sell each PC part for $125. If they want to increase thei

What Constitutes a Good Mission and Vision Statement?

State what constitutes a good mission and vision statement: Identify five criteria that are crucial to devising good mission statements. List the five criteria you have chosen for mission and vision (5 each). This can be a bulleted list. Justify your choices. Explain why you think these particular criteria are impor

Marketing: Protect brand, communication channels, quality of service, competition

1. How you can you protect your brand when working with foreign intermediaries? You make a very good point about the necessity of using intermediaries to assist the marketing channel's effectiveness. However, I have a question, what do you do with the intermediaries that are more interested in their own agenda's at the expens

Create value using functions of channel intermediaries

Q&A: J.J How does your company create value using the functions of channel intermediaries? Why is this concept important? One of the most interesting things I learned while working in Logistics at Target was the quantity of boxes that came in via UPS/Fed Ex/etc. from small manufacturers (or individual people). These items


1. Word-of-mouth has always been an effective way to promote a company or spread negative stories that could impact business. However the reach of word-of-mouth marketing used to be limited to those you knew or talked too on a regular basis. With social media, you can now reach many more people, including those you do not know

Best Idea in Sports Marketing

What is the best idea in sports marketing? What was the purpose behind the "idea?" What marketing concepts were used? How effective was the idea and what could have been done to make it more effective? Why did it work well in a sport setting?

Marketing: Product displacement, introduction to market

Displacement 1. When you think about your competitors, always think beyond just your direct competitors. What products or services can displace the need for your service in the future? How your customers' may needs change and impact the need for your service or product. I always hear politicians talking about the need t

Marketing Segmentation and Targeting for the Droid Phone

Droid phone (1) Describe the Droid phone company's target market. Describe a sample person in the target market, in detail. Go beyond "upper class women" or "middle class families." For example, if you were describing a Revlon target, you might write: "Cara is a 27 year old administrative assistant, living in Chicago. She ear

Three marketing environment forces that impact Godiva Chocolates

Im attempting to start up my own Java Bean company and want to research certain chocolate competitors. Ive chosen to actually target Godiva Chocolates. I feel this company has a great marketing plan and has been doing well and some how I want to attempt to market my product better. I need some help identifying the opportuniti

Describe a product or service and develop a media plan

Select a product or service with which you are familiar and a marketing situation for that product or service. Write a paper in which you: 1. Describe the product/service and marketing situation. 2. Select at least three (3) different media to use and explain why you think this combination would be effective for the tar

Mission statement assessment for Phoenix Forever, Inc.

The mission statement for "Phoenix Forever, Inc." reads "To supply a level of education unparalleled by any college/university offering a traditional classroom education". Is this a satisfactory mission statement? If not - how would you enhance it?

Four products in a supermarket and positioning

On your next visit to the supermarket, select a product category and make notes on the packaging of several different brands with regard to the positioning of each with that category. Now you are required to write your thoughts on its position strategy, including the element of its marketing mix that supports its positioning?

Describe the main line of business of the company

Can you help with this? Original only please, with at least 5 references. Thanks! PART 1 Select one of the following 500 International Companies in the service industry: Allstate Insurance, Boeing, United Health Group, New York Life Insurance, Wells Fargo, Humana, State Farm Insurance Cos., United Parcel Service, Fed Ex.

Creating a Communications Guide, a Media Plan & Marketing Manual

To deliver an effective media plan, you need to tell and present a consistent story. To ensure consistency across the organization, you need to create a communications guide or handbook. The organization's staff will need to be trained on using the handbook, and management must endorse and enforce it. The answer I need to pr

Discussing the Service Gap,

Please see the attached file. Q&A Discuss the Gap Model of Service Quality found on page 368 of your textbook. Discuss how you had a personal experience with a Service gap and how was the service gap Closed (or not closed)?

Global marketing GP5

Take the following steps for Phase III: Complete the detailed marketing plan selected above for the chosen company/product/country. The report should also include a 2-3 page summary of the description of the company, description of the product, the selection process for the country-market, and the selection process for the bes

Events and Recreation Management - Sales, Marketing and Target Markets

1. What are some technologies used in event sales and marketing? What effect have these technologies had on event sales and marketing? What are some benefits and risks associated with utilizing these technologies? 2. What are some strategies to reach your target market? How do you determine which strategy to prioritize? How m

Internet has impacted creating names for new products

1. How do you think the Internet has impacted creating names for new products? 2. Avoiding multilingual gaffes As we think about marketing and launching new products, keep in mind your products may eventually cross borders - especially if you are selling on the Internet. Here are some examples of companies that may have bene

Are Target Markets Needed for Web-Based Companies?

If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your reasoning.

Pricing and Distribution in Marketing Decisions

Contrast the pricing and distribution strategies of Westin Hotels vs Motel 6. (1) What is the pricing strategy used by each company? What are the reasons for and/or against a price reduction for this particular product or service? (2) How is this product distributed, i.e., how do customers and clients find it? How does ea

need solution please

You are a marketing manager who has been asked to present a PowerPoint presentation to your employees on the marketing research process. Prepare at least a 15-slide PowerPoint to explain to your employees about the marketing research process. Your PowerPoint presentation must include the following: Title and Business Name W