Explore BrainMass

Explore BrainMass

    Marketing

    BrainMass Solutions Available for Instant Download

    Interviewer Research Bias

    In your opinion is it possible for a researcher to bias a respondent's answer in the way the question is worded? Also, Is it possible for a researcher (interviewer) to bias a respondent's answer by the manner of delivery?

    Marketing Evaluation for Sweetbay Supermarket

    If you are an advertising agency and you have been approached by Sweetbay Supermarket, which was Kash n' Karry (a 104 store Florida chain), to refresh their marketing message, what would you do? They tell you that they are #3 in the Florida market behind Publix (large market share, good customer service), and Wal Mart (low, low

    Survey Participation for an Interviewer

    Have you ever participated as a respondent in a survey either online, face-to-face or on the telephone? Were you cooperative or were you impatient and unfriendly with the interviewer? Did you understand the purpose of this research?

    International Marketing - Pricing

    Can a product be priced differently for different buyers? Why or why not? What influence do governmental regulations and policies have on a company's international pricing structure?

    Global Marketing

    Which environmental forces ( sociocultural, economic, political/ legal/ regulatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international market-place, and why? a. Barbie dolls b. Beer c. Financial services

    International Marketing - High and Low Context Culture

    The following questions are from a marketing standpoint: 1. What forms of research would you employ when working with a "High Context" culture? 2. What forms of research would you employ when working with a "Low Context" culture? Thanks!

    Foundations of Marketing

    Which environmental forces (socialcultural, economic, political/legal/regulatatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international market-place? - Barbie dolls - Beer - Financial services - Television sets

    AIDA Model

    Consider a major purchase you have made recently. Using the AIDA model, think back on the process that led to your purchase and reconstruct the types of promotion that you experienced during each stage of the AIDA model. Which of the promotional forms was most effective in your situation, and why?

    Title Analyst Pros, Cons, Marketing for International Business

    A) Many companies have global offices which allow for local presence and localization of products and services. What types of marketing or business challenges do you see in your company with international offices or an international headquarters? What do you feel could be done differently? B) What do you like best about a

    Creating the Brand Phenomenon

    I need some help getting started on the following questions: From doing some Internet research; answer the following questions related to Starbucks. a) What has Starbucks done to create the brand phenomenon? b) From a marketing perspective, what is Starbucks doing to survive in difficult economic times? c) How will thi

    Pricing as an Art and a Science

    Discuss the concept that pricing is "both an a) art and b) a science." 2. Find examples of industries or products that fit the following objectives for pricing: a) survival; b) current profit maximization; c) market share leadership; and d) product quality leadership.

    Depreciation Expense Calculation of a Machine

    ABC Marketing recently purchased a machine that coast $80,000 (Cost). The machine is expected to last 4 years and has a residual value of $6,000. Calculate the depreciation expense to be recorded each year using the "Declining - Balance depreciation method"

    International Marketing and the internet

    To what extent does the internet aid the international marketing efforts? Does its success depend on the product or service offered? Is it also impacted by the technological progress and educational levels of potential consumers in the target market? Are there any concrete real world examples?

    Marketing Strategy Choices

    Using Maslow's Hierarchy of Needs as a framework, prepare a marketing strategy for one of the following four choices by identifying an appropriate need level for the target audience and developing a suitable appeal: -Girl Scouts -GNC's (General Nutrition Center) new anti-oxidant line -A candidate for president -An upscale

    Marketing Study Questions for Review

    1. Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. 2. New products fail at a very h

    Internet Purchasing Product Online

    Think about times when you purchased a product online. What cultural or personal factors influenced your decision? What do you know about your purchase now that you didn't know before making it? If you have not made any online purchases, why not? Why have Internet sales jumped in recent years? How is promotion used on the Intern

    Marketing and Customer Satisfaction

    1. Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research. 2. Describe how your company will examine customer satisfaction, and what will you do to create customer lo

    Marketing & Communication/ Implementing Strategies

    a) What other considerations are important when working to communicate with customers and prospective customers regarding product development? What are other great sources for market research during the product development process? b) As a marketer you are promoting a high level of service and consistent expectations. Any s

    Non-Store Retailing

    What are the categories of non-store retailing and how each might benefit from an Integrated Logistics System? Give at least one example of a product or service that corresponds to each category.

    Services Marketing

    Need help with question: How does the marketing of services differ from that of marketing products?

    Grassroots Marketing

    Explore grassroots marketing efforts for Proctor & Gamble. Explain whether or not product managers are using Twitter, blogs, chat rooms, etc. to promote their product and whether or not you believe it is successful.

    Marketing Flyer

    I have done a flyer before, but not in Microsoft publisher. I think I can figure out the words, but I am confused on how to measure the effectiveness of the mailer. Can you give me some pointers! Assignment: As a part of the campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to

    Marketing tends to be very fluid

    A) Marketing tends to be very fluid. What are your thoughts on making changes to the plan or its various elements mid-year? What impact would changes make on other departments or aspects of the business? B) Any thoughts on how to fully research the social and cultural influences for a specific target audience? How would you

    Marketing - Pull and Push Approaches to Promotion

    A small company has developed an innovative new spray on glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs. What are two examples of low-cost push approaches and two examples of low-cost pull approaches that will effectively promote this product?

    Strategies and tactics

    Why is it so important for marketing managers, when engaged in marketing planning, to successfully deal with both Marketing (Big M) and marketing (little m) elements? What would be the likely negative outcome if a marketing plan paid a lot of attention to strategies and little attention to tactics? What would be the likely negat

    CRM and Marketing

    CRM is referred to as an "enabler of great marketing." In what specific ways does CRM enable great marketing? That is, what can a marketing manager do better because their firm effectively practices CRM?

    Global vs. International Marketing

    I need help with this question: We currently operate in a business environment driven by technology and trade agreements that provide companies access to multiple environments. The marketing discipline has been forced to evolve and adapt to this environment. Companies still need to apply marketing planning discipline to be su