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International Marketing and the internet

To what extent does the internet aid the international marketing efforts? Does its success depend on the product or service offered? Is it also impacted by the technological progress and educational levels of potential consumers in the target market? Are there any concrete real world examples?

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The internet is aiding more and more with the efforts of international marketing. This is because more and more of the 2nd and third world countries are getting access to the world- wide web. Part of continual success does depend on what is being offered and where. If the ads are good and the product seems compelling, it might be bought once, but if it wasn't decent or worthwhile, it would not be purchased again. It also depends on what is being sold and where. Obviously a high end beef exporter would not do well in India ...

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To what extent does the internet aid the international marketing efforts? Does its success depend on the product or service offered? Is it also impacted by the technological progress and educational levels of potential consumers in the target market? Are there any concrete real world examples?

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