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Intervention Selection and Design

Performance Support, Job Analysis/ Work Design, Personal Development, Human Resources Development, Organizational Communication, Organizational Design and Development, Financial systems and Other Interventions are intervention types. Attached you will find Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach. Which intervention type is needed to make International marketing effective in your opinion from reading the case study? Make an argument of what intervention selection and design you would use and why? Write a 3 page response using APA format.

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As noted in the beginning of the article, one of the most critical factors in international internet marketing (IIM) is to build strong relationships. This is crucial for several reasons. We are dealing with online presences, where we lack the physical means to build the same relationships as we did before the internet. Although many major companies eventually set up travels to be able to physically meet their international partners, this often doesn't happen from the start. However, even though this doesn't happen from the start, it is still imperative that the same degree of relationships be formed, to help ensure the success of the companies involved.

The second main point that we have to consider when working with IIM is that companies need to have a well-balanced internal structure to succeed in the relationships that the company is building. Another important factor is that according to the case study, "culture, an element of the internal factors, has been shown to have a significant impact on how Internet users browse and shop, and even to influence their expectations from a particular Website." This is significant because while companies are attempting to build and strengthen their IIM, the results of this study where these comments were extracted from show us what the consumers' expectations are that we need to fulfill.

From the case study, it is apparent that the best method is to take into consideration various elements and to combine the elements ...

Solution Summary

Performance Support, Job Analysis/ Work Design, Personal Development, Human Resources Development, Organizational Communication, Organizational Design and Development, Financial systems and Other Interventions are intervention types. Attached you will find Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach. Which intervention type is needed to make International marketing effective in your opinion from reading the case study? Make an argument of what intervention selection and design you would use and why? Write a 3 page response using APA format.

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