Explore BrainMass
Share

Marketing

Competitive Issues and Marketing

Please help with the following questions as I attempt to develop the rudiments of a marketing plan. The questions relate to an etiquette and image consultant, one-owner, corporation type business. The business operates only in the United States. 1. Elaborate on the key competitive issues in your particular industry. 2. For

Outlet Selection and Purchase

*Give two examples of product categories for which the brand is generally elected first and the outlet second, two (2) for which the reverse is true, and two (2) for which these decisions are generally made simultaneously. Justify your selections. *Analyze how the social and economic risks associated with the following produc

Measures of Effectiveness in Marketing Plans

Please help me with this. A well-written marketing plan without a comprehensive monitoring process will eventually fail. What are four key operational, personnel or financial indicators (goals) to evaluate the effectiveness of a marketing plan and what are their importance?

Sports marketing

1. Define sports products and differentiate between goods and services. 2. Define branding and discuss the guidelines for choosing an effective brand name. 3. Define product design and explain how product design is related to product quality. 4. Find an article that details an incident which could affect sports marketing and

How companies effectively target their direct marketing

How can companies effectively target their direct marketing to the right audience? Is it better to have a large database of prospects or a highly qualified database of prospects? Is direct mail only effective for larger companies who can afford mass mailings?

Marketing Channel Strategies

Using a health care provider that you are familiar with, discuss the function and flows that needs to be performed by that provider's marketing channel. Give specific examples to support the response (use reference).

What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?

What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?

Cost Accounting

Consider the following information, prepared based on a capacity of 40,000 units: Category Cost per Unit Variable manufacturing costs $5.00 Fixed manufacturing costs $1.50 Variable marketing costs $1.00 Fixed marketing costs $0.50 a) The company is currently producing 30,000 units per month. A potential customer has con

An explanation of a successful advertising campaign

Name an advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects?

Milestones of media communications

Identify at least two major milestones in the field of media communications, complete with references. Explain how each one of your selected milestones has affected the field of media communications.

Pros and cons of celebrity testimonials for endorsements

One popular method of advertising is to have testimonials, or endorsements, of a product. It is very common with celebrities, such as actors, pitching various products. Why would you consider this an effective method of advertising? What is the downside of using this technique?

Unique Challenges for Marketers

In what way does the sale of services, as opposed to products, pose problems for marketers. What are some of the customer satisfaction problems?

Word of Mouth (WOM) Marketing

Word of mouth (WOM) had a big part in their failures as well. Such popular products are used frequently during every day life...so it is inevitable that their success or failure is discussed EVERYWHERE! (at the grocery store when you see someone about to buy the product you like or dislike, at the office, you get my drift!

Global Gadgets Imports: Marketing Report

The marketing plan Powerpoint includes the following marketing areas: Profiling - You have already learned from the previous work some of the characteristics of the Target Market and its various segments (with descriptions of the lifestyles and demographics of the segments). To address the need for Market Research, you will

Robert L. Arrington argues that advertising seldom controls behavior or creates wants that are not rational or truly those of the consumer. Given what you know about the marketing campaigns, do you agree? Why, or why not?

Robert L. Arrington argues that advertising seldom controls behavior or creates wants that are not rational or truly those of the consumer. Given what you know about the marketing campaigns, do you agree? Why, or why not? Please use: Beauchamp, T. L., Bowie, N. E., & Arnold, D. G. (2009). Ethical theory and business (8th

5 Factors That Contribute To Tourism Growth

There are five (5) main factors that contribute to the growth of tourism and trends that are relevent to them. What do you think are the current trends in our current world that affect tourism and why?

Business Case Analysis (Marketing to the Bottom of the Pyramid)

Read Attach Case (Marketing to the Bottom of the Pyramid). Respond to, and discuss the following three questions: 1. Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, and so on, to people with little disposable income? 2. Can making loans to customers whose incom

Marketing a Product

1.) "I don't sell a product; I am a service provider!" How is marketing different for a service as opposed to marketing a product? 2.) Your competition is not the best place to start when trying to define new product ideas and needs. What is your response to that statement? Do you agree or disagree?

Marketing Information Gathering

As the manager of a sporting goods store in a suburb of a large city, you are interested in developing a plan to better allocate floor space to maximize profits. You currently collect data that may help in your decision in the regular course of doing business. You would like to extract that data to help in your decision. a) I

Determinants of the Utilization of Health Care Services

Loyola University Medical Center is a nationally recognized leader inproviding health care and conducting ground breaking research to treat heart diseasek, cancerk organ transplantation and neurological disorders, is one of the country's leading academic medical center. The medical center's main campus is located in Maywood, IL.

Companies growing by: boosting capital spending on new technologies, launching new products, entering new markets, increasing marketing, and bolstering R&D (Research and Development).

Companies often grow by doing one or more of the following: boosting capital spending on new technologies, launching new products, entering new markets, increasing marketing, and bolstering R&D (Research and Development). Find an example of each of these. Describe what the company did. Were any strategic goals listed? If s