The number of people watching network (CBS, ABC, NBC, FOX) television is declining. Explain why this happened. What if anything can be done to slow this decline? What are the important take-aways for marketers witnessing this shift?
What is consumption? Provide 3 examples of something you have "consumed" recently and illustrate the concept of consumption with each example.
What are the differences between internal and external influences on consumers?
I'm doing my final paper on Elderlink but I am not sure how to do the monitoring and control part. Please give me a very specific example.
Internet Technology, Marketing, and Security Using the WileyPlus resources, go to the "The Pepsi Refresh Project: Viral Marketing" example. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing fo
Urgent help needed. Please help me discuss the major elements making up the marketing communications process for a large health care provider. Provide specific examples to support your response. Advertising - What paid form of non-personal presentation/promotion of ideas, goods, or services by identified sponsor? Sales pr
Need help with the following question: What are the basics of an effective integrated communications program for a large health care provider? Please provide reference.
What is the best way to leverage the latest electronic interactive direct-marketing tools in health care? Provide references and examples, please.
What is the best way for a health care provider to leverage word-of-mouth marketing, and why?
Why do you make purchasing decisions? What causes you to shop and buy from one retailer versus another? Is it because they have the products and pricing you want or is it because subliminally you are more comfortable in their store? Are there subliminal cues such as music, colors, and textures that cause you to buy there rather
Many marketers suggest that ageism is an ethical problem in marketing and advertising. Do you agree that advertisers ignore older consumers? If this is the case why do advertisers do this? Examine both sides of this argument.
How is Integrated Marketing Communications (IMC) different from advertising? Why are organizations moving towards using IMC strategies? Use examples in your answer.
Please help with the following questions as I attempt to develop the rudiments of a marketing plan. The questions relate to an etiquette and image consultant, one-owner, corporation type business. The business operates only in the United States. 1. Elaborate on the key competitive issues in your particular industry. 2. For
*Give two examples of product categories for which the brand is generally elected first and the outlet second, two (2) for which the reverse is true, and two (2) for which these decisions are generally made simultaneously. Justify your selections. *Analyze how the social and economic risks associated with the following produc
Please help me with this. A well-written marketing plan without a comprehensive monitoring process will eventually fail. What are four key operational, personnel or financial indicators (goals) to evaluate the effectiveness of a marketing plan and what are their importance?
Visit the website of any national or international retail company of your choice and discuss the marketing communications, selling strategies, and relationship marketing that you have observed during your review of the web site. Based on the website you visited and your other experiences with this company, discuss the IMC pro
1. Define sports products and differentiate between goods and services. 2. Define branding and discuss the guidelines for choosing an effective brand name. 3. Define product design and explain how product design is related to product quality. 4. Find an article that details an incident which could affect sports marketing and
Find two advertisements for sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. How is each product segmented, targeted, and positioned? Are there more differences or similarities in these ma
What trends do you see in the development of IMC campaigns? Provide an example. How might new technologies affect this process? Why?
How can companies effectively target their direct marketing to the right audience? Is it better to have a large database of prospects or a highly qualified database of prospects? Is direct mail only effective for larger companies who can afford mass mailings?
Using a health care provider that you are familiar with, discuss the function and flows that needs to be performed by that provider's marketing channel. Give specific examples to support the response (use reference).
What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?
Consider the following information, prepared based on a capacity of 40,000 units: Category Cost per Unit Variable manufacturing costs $5.00 Fixed manufacturing costs $1.50 Variable marketing costs $1.00 Fixed marketing costs $0.50 a) The company is currently producing 30,000 units per month. A potential customer has con
Name an advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects?
If I was opening a oxygen healthcare company, how do I conduct a strategy analysis based on the Management Analysis Center (MAC) model?
Identify at least two major milestones in the field of media communications, complete with references. Explain how each one of your selected milestones has affected the field of media communications.
One popular method of advertising is to have testimonials, or endorsements, of a product. It is very common with celebrities, such as actors, pitching various products. Why would you consider this an effective method of advertising? What is the downside of using this technique?
Analyze the steps involved in the new product development process and determine which step presents the greatest challenge from a marketing perspective (other than the marketing strategy development step). Explain why.
Should marketing and sales coordinate their efforts? Should this change your view of marketing and sales? What one point stood out to you?
In what way does the sale of services, as opposed to products, pose problems for marketers. What are some of the customer satisfaction problems?