Network Decline in Audience Viewership
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The number of people watching network (CBS, ABC, NBC, FOX) television is declining. Explain why this happened. What if anything can be done to slow this decline? What are the important take-aways for marketers witnessing this shift?
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The expert examines network decline in Audience viewership.
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There are several reasons for this.
Network TV has become very commercial in nature. It is impossible to watch a program without having at least 20 minutes of it be consumed with someone trying to sell you something. Now, even within programming, there are sales.
In addition, since Network TV has gone digital, some ...
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