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Time magazine brand and profitability and success

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Choose an example of a magazine that has branded itself across multiple platforms and answer the following questions:

Explain who (which company/companies) own(s) the magazine, the audience for it, and how it is distributed.
Analyze how it presents a cohesive brand on various platforms (online, print, social media).
How exactly does it utilize social media?
Is it successful in using digital technologies to grow its brand and profits? If so, how? If not, how could it improve?

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Solution Preview

Choose an example of a magazine that has branded itself across multiple platforms and answer the following questions:
A popular magazine is TIME magazine. It is available in print, in digital form on app and tablets or digital readers.

Explain who (which company/companies) own(s) the magazine, the audience for it, and how it is distributed.
TIME magazine is owned by Time Inc., previously, Warner.

Analyze how it presents a cohesive brand on various platforms (online, print, social media).
Time is available in print and sells printed copies of ...

Solution Summary

Short answers for questions regarding Time magazine's brand and profitability in print and digital versions (current as of spring 2017).

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