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Coke's Strategy in Africa

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Read about Cokes strategy in Africa at the following link and discuss the ethics of selling soft drinks to very poor people. Is this an issue that a company like Coke should consider?

Read the article here:
http://www.businessweek.com/magazine/content/10_45/b4202054144294.htm.

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This solution provides a review into the business ethics that conduct brand positioning by Coca-Coca within Africa. The explanation is given in 339 words.

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--Read about Cokes strategy in Africa at the following link and discuss the ethics of selling soft drinks to very poor people. Is this an issue that a company like Coke should consider?
http://www.businessweek.com/magazine/content/10_45/b4202054144294.htm

Consider the business ethics model reflects a company's objective to demonstrate ethical behavior activities that reinforces values and the mission statement. Thus, the Coke strategy in Africa hones on connecting with the fellow locals and small businesses that supports business aim ...

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