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Marketing Strategies Essential to Success

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Marketing's primary intention is not to simply build visibility or to cultivate brand equity but to serve as an engine of profitability for the organization. Identifying strategies that will perform is essential to success but what real-world examples of purposeful marketing can you illustrate to this point?

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Solution Summary

The main intention of marketing is discussed in a structured manner in this response. The related references are also provided.

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Strategies that will perform are essential to marketing success. A real-world example is that of Apple Inc., a company that offers its customers a high-quality product that has exclusive features and uses high prices to strengthen the view of added value. Apple is a very profitable company (1).

Another strategy that performs is ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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