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Should marketing and sales coordinate their efforts?

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Should marketing and sales coordinate their efforts? Should this change your view of marketing and sales? What one point stood out to you?

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Solution Summary

The solution discusses if marketing and sales should coordinate their efforts.

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Marketing and sales should always coordinate their efforts. When the strategic marketing plan is developed, the sales staff should be aware of the plan. This creates a situation where the sales staff is aware of the marketing goals and objectives, and is therefore better able to encourage product sales to customers based on the marketing objectives. When the ...

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