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Marketing Communication

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1. How has the internet affected Marketing communication efforts ? Give some examples.

2. What are the key customer concerns of Online marketing? Give your comments briefly and your recommendations.

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How the internet has affected Marketing communication efforts is determined. The expert provides some examples. The key customer concerns of online marketing is determined.

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1. How has the internet affected Marketing communication efforts? Give some examples.

Internet reduced the required communication efforts of many organizations as a cheaper marketing method. The availability of information enabled consumers to learn about products, compare and purchase them at any hour. Many firms could be able to save money because of a reduced need for a sales and advertising force. Individuals also benefit from this advantage. For example today many buyers and ...

Solution provided by:
Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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