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How companies effectively target their direct marketing

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How can companies effectively target their direct marketing to the right audience? Is it better to have a large database of prospects or a highly qualified database of prospects? Is direct mail only effective for larger companies who can afford mass mailings?

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This solution discusses how companies use effective targeting.

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Companies can effectively target their direct marketing to the right audience, by first analyzing the potential customer pool and making a determination as to what percentage of that customer pool has a need for the services that are offered by the ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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