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Search Engine Optimization and AdWords

While the dream of the Internet is provide open information to everyone, as marketers we want to provide selected information to targeted audiences. What are Search Engine Optimization (SEO) and Google AdWords and how do they help in marketing?

Marketing Televisions with Voice Activation

I have to market televisions that I created, they are called Hands Free Television (HFTV), it is voiced activated. What is the best way to get them to market using the market strategy channels of distribution?

Pampers product launch in Kenya and Botswana

Can you provide me with assistance in identifying a targeting market, determining market needs, and the market potential and market growth for Proctor and Gamble's Pampers product in two markets Kenya (domestic) and Botswana (international)?

Internet Marketing - Communication, Values, Influences affect of advertising on children, Internet advertising rules for children, how to increase trust with online sources, and characteristics of heavy bloggers.

* Give examples of other Internet alternatives that exist for interpersonal communication. * Determine what marketers can do to increase consumer trust in online sources. * Discuss the typical characteristics of those who are heavy bloggers. * Give two (2) positive or negative examples of how advertising influence

Marketing Strategies and Tactics

Please write a few paragraphs on your observations of marketing strategies and tactics. These can be current marketing events that you have read about or those you have observed in your professional or personal lives. You are expected to inquire, ponder, to be inquisitive, to consider alternate possibilities to make us thi

Marketing Plan Product Idea

Please help coming up with a product or service for my marketing plan. There must be a mission statement, goals, competitive advantage, and SWOT analysis. I'm hoping to get assistance with starting this and the best way to go about it.

Outlining the Importance of Marketing

Your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.

Making a Business: mission statement, vision, guiding principles.

Make your own business and explain the importance of your selected business's (SB) vision, mission, and values in determining your strategic direction. Include the following: - Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or servi

Core Principles of Marketing

By considering one or two "core aspects or principles; of marketing. core principles of marketing. consider how a college has marketed itself to you.

Coca Cola - Competitive and Marketing Analysis

Based on Coca Cola's recent annual report: 4. Conduct a competitive and marketing analysis of the organization to determine strengths and opportunities for Coca Cola. 5. Apply the appropriate strategy (low cost, differentiation, or niche) that will maximize the Coca Cola organization's return to shareholders. Provide a det

Factors Affecting Global and Domestic Marketing Decisions for Apple

Please help me with this. Identify the environmental factors that affect global and domestic marketing decisions for Apple (maker of Mac, iPod, iPhone, etc.). Address the following as they relate to the organization's marketing decisions: 1. Analyze the influence of global economic interdependence and the effect of trade p

Marketing for the Apple iPhone

Need help answering the following questions. How can Apple evaluate the attractiveness of each identified segment of the Iphone? Which aspects of consumer behavior should Apple Iphone emphasize in their marketing plan and why? Describe and discuss the personal factors that have the most influence on consumers purchasi

Switching Dilemma

You and your family go out for pizza every Friday night. You go to the same restaurant because the pizza is great. The service, however, is only okay. Last month you received particularly bad service and the pizza was not cooked properly. Since then you have tried different restaurants and have discovered two restaurants with go

Do social schema affect consumers?

Do you agree or disagree that social schema such as age or gender causes a consumer to believe that they belong to a certain person type and possess characteristics of that type? Name one and explain.

Guerilla marketing

Guerilla marketing is one of the ways smaller marketers can reach their target markets with a smaller budget. What examples of guerilla marketing from the text appear to have the potential to be more successful and why? What potential ethical issues do marketers need to be aware when engaging in guerilla marketing

Network Decline in Audience Viewership

The number of people watching network (CBS, ABC, NBC, FOX) television is declining. Explain why this happened. What if anything can be done to slow this decline? What are the important take-aways for marketers witnessing this shift?

What is Consumption?

What is consumption? Provide 3 examples of something you have "consumed" recently and illustrate the concept of consumption with each example.

Monitoring and Control

I'm doing my final paper on Elderlink but I am not sure how to do the monitoring and control part. Please give me a very specific example.

The Pepsi Refresh Project: Viral Marketing

Internet Technology, Marketing, and Security Using the WileyPlus resources, go to the "The Pepsi Refresh Project: Viral Marketing" example. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing fo

Major Elements of the Marketing Communications Process

Urgent help needed. Please help me discuss the major elements making up the marketing communications process for a large health care provider. Provide specific examples to support your response. Advertising - What paid form of non-personal presentation/promotion of ideas, goods, or services by identified sponsor? Sales pr

Direct Marketing Tools in Healthcare

What is the best way to leverage the latest electronic interactive direct-marketing tools in health care? Provide references and examples, please.

Word-of-Mouth Marketing

What is the best way for a health care provider to leverage word-of-mouth marketing, and why?

Why do you make purchasing decisions?

Why do you make purchasing decisions? What causes you to shop and buy from one retailer versus another? Is it because they have the products and pricing you want or is it because subliminally you are more comfortable in their store? Are there subliminal cues such as music, colors, and textures that cause you to buy there rather

Ageism in Marketing

Many marketers suggest that ageism is an ethical problem in marketing and advertising. Do you agree that advertisers ignore older consumers? If this is the case why do advertisers do this? Examine both sides of this argument.