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International Marketing Research

1. What are the trade-offs between centralized and decentralized international marketing research? 2. What were the industries and countries that filed anti-dumping claims on behalf of the United States last year? 3. Outline how marketers used the Lotus Notes and Domino to interactively share information that improved interna

"Target Audiences"

"Target Audiences" Please respond to the following: -Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze it. -From the case study, propose the next steps that Kirkwood should take and how to reach these step

The Changing American Society: Subcultures

Discuss the pros and cons of integration of ethnic groups into the American culture. Visit the U.S. Census website. Determine what data are available there on the following. Determine which of this is most useful to marketers. Explain your answer. - Native Americans - African-Americans Hi

Earnings per share, EPS, and multi-step income statement

1. At December 31, 2009, the general ledger of Main Street Marketing had the following account balances. All adjusting entries (except for income taxes at 40%) have been made. The company had 9,000 shares of common stock outstanding during the year. Accounts payable $7,340 Accounts receivable

Marketing

To ensure a company's success, the company needs to evaluate and control marketing activities. What are tools the company can use to monitor and improve their marketing activities?

Compare and Contrast Various Secondary Data Sources

There are many sources of secondary data available for research. Among these sources are the U.S. Census www.census.gov; Bureau of Economic Affairs www.bea.gov; CIA World Factbook https://www.cia.gov; Congressional Budget Office www.cbo.gov; Department of Commerce www.commerce.gov; Economics and Statistics Administration www.esa

Scale Measurement

You are the National Sales Manager for Perry Pharmaceutical, Inc. You have been concerned with trying to determine the most important characteristics a salesperson must possess to be successful. Much of the current research suggests that salesperson adaptiveness is a key component of success. You would like to determine if this

International marketing in government organizations

1. Is it right for the governments to help organization in their business abroad and should commerce separate themselves from legislation? 2. What are uncertain ways in which the multidomestic and global methods differ in country-market choice's? 3. Why do Whirlpool's want their product's in every home all over the world

relative credibility of publicity compared to advertising

You just gotta have a little confidence, said the advertising director, Good advertising can always overcome bad publicity, just give it more time. Comment on this statement and tell what you think is true about the relative credibility of publicity compared to advertising.

Marketing Consultant at a Small Regional Brewery

A small regional brewery has hired you as a marketing consultant. Provide a list of different market segments as you see the beer consumer market. You can use any segmentation variables that you deem relevant.

General Marketing question

Do a search on the Internet for digital certificates. Explain (1) the definition and importance of authentication, (2) the definition, benefits, and process of using digital certificates for authenticating users, and (3) the ethical responsibility for authentication and revocation. Cite at least three (3) sources in your respons

Innate and Acquired Needs: Ethics and Promotional Messaging

Consumers have innate and acquired needs. Provide examples of each need and show how the same purchase may fulfill those needs independently or collectively. What ethical issues are related to the statement "Marketers do not create needs; needs preexist marketers"? Do marketing efforts change needs? Why or why not? How do

Selling process

In the selling process is it better to work harder or smarter? Or is there another alternative? Explain your opinions and what the expected results are and why? Consider if short-cuts always include ethical compromises?

handling marketing competitors

As you are signing the guest register to call on a new customer, you notice that a competitor was just there also. You have been told by mutual customers that this competitor's price is less than yours but the quality of its product is also less. You also know that this particular competitor's salesperson is very aggressive and

Can AT & T Tame the Data Hogs?

Can AT&T Tame the Ihogs? How? Read: Burrows, Peter & Kherif, Oga (2009, 28 December). CAN AT&T TAME THE IHOGS? Business Week. New York: p21. Available on 4 July 2010 at http://proquest.umi.com/pqdweb?did=1927612251&sid=2&Fmt=3&clientId=29440&RQT=309&VName=PQD Now, thinking about pricing and other marketing variables, wha

Body language

How might knowing body language and the types of messages help achieve our sales goals? Provide at least one example of a situation where you witnessed body language incongruent with the verbal message. How did you reconcile the conflicting information?

Business Credibility

You are the CEO of Lazboy, Neosho, Missouri. You manufacture both wood and upholstery products and have yearly sales in excess of $100 million. When you apply conventional finish to the wood, you use traditional lacquers. The California Division of Lazboy has changed from conventional lacquers to a waterborne finish "called magn

Hiring Employees Internationally

Why is it so important to make the right decision when hiring a new employee, especially when you are filling a position in an international company? Consider, for example, the costs for hiring a replacement if the individual selected does not work out. There are generally eight categories of costs you need to consider when hiri

Marketing practice exams

Question 1 Instead of having to choose between making a profit or doing good for society, companies can combine __________ and _____________ to do both while building a solid corporate reputation. A) ethics; publicity B) cause marketing; exceptional products C) corporate social responsibility; senior management

Pepsi's Promotional Campaign

Can you describe a promotional campaign by a specific company and discuss its effectiveness? Also, please identify the competitors of the company and explain if they currently have a similar promotional campaign to attract customers.

MKT501 - Strategic Marketing

Can you please follow the questions below and use iPhone 4S again. I appreciate your work. 4-5 pages and 3 or more references. For this project, explain the Strengths and/or Weaknesses of iPhone 4S and Opportunities and/or Threats to the financial future of iPhone 4S in the section of the paper called: Strategies/Promotion.

Successful Stragetic Marketing

Please read this article and discuss: Medina, Jennifer. (2011 August 30) Casino Town Puts Its Money On Hispanic Market. New York Times. Available on 2011 December 23 in EbscoHost via the Touro College eLibrary Notice that targeting this market goes deeper than language. 1) What made this company's targeting and

Strategic Marketing in iPhones

Please use iPhone 4S as the topic for this paper. 1) Find at least 3 people who will talk to you easily, such as friends, and/or family members. Each person should be an actual or potential buyer of Apple's iPhone 4S. (2) Ask each person these questions: 1) When was the last time you bought Apple's iPhone 4S?

Scenario applying critical thinking

Illustrate a scenario applying critical thinking to a work-related decision, and the importance and benefits of critical thinking in the decision-making processes.

Family Orientation: Marketing or Other?

According to Kotler and Keller (2008), "From parents a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love. Even if the buyer no longer interacts very much with their parents, their influence on behavior can be significant. Almost 40% of families have aut