1. COMPETITIVE ADVANTAGE ANALYSIS: How well does the proposed service meet the demands of the market compared with the competition? To help do this analysis: Create a Product/Market Matrix. This is a table listing the various segments you identified in the Customer Analysis section for MOD01 and the products which those seg
The "Pink" brand of Victoria's Secret claims their target market is college age females with sexy, casual styles. In reality, it is a fact that much of the Pink sales are to "tweens" and even younger females. Many people believe that those styles are inappropriate for youngsters of that age. Is Victoria's Secret taking advantage
Notable Web Site Design is one of the largest Web site design and Web site hosting companies in the Midwest. The company generates revenue from Web site design and selling Web site hosting space on their Web servers. A fixed percentage of the total net revenue is spent on administrative, equipment, marketing, payroll, and produc
Use the product or service you selected for your marketing plan: (product or service is cable service offer by Amazon.com) - Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
What is an associative network? Why do you believe it is sometimes callled a semantic network? Where are associative networks located?
List each stage and briefly describe the basic consumption process.
Please help me with an assignment by answering the following questions: Proctor and Gamble's Pampers product strategy in Kenya: - Is Kenya a sustainable market? - Highlight the Trends, Size of Market, Growth Rate, and Profitability.
Can you provide me with assistance in identifying a targeting market, determining market needs, and the market potential and market growth for Proctor and Gamble's Pampers product in two markets Kenya (domestic) and Botswana (international)?
Internet Marketing - Communication, Values, Influences affect of advertising on children, Internet advertising rules for children, how to increase trust with online sources, and characteristics of heavy bloggers.
* Give examples of other Internet alternatives that exist for interpersonal communication. * Determine what marketers can do to increase consumer trust in online sources. * Discuss the typical characteristics of those who are heavy bloggers. * Give two (2) positive or negative examples of how advertising influence
Sport Marketing: sports products and sports related sales promotions, who is target audience, what are objectives, and what is message.
Using the Internet, find an example of an advertisement for a sports product and a sports-related sales promotion. For each, discuss the targeted audience, the promotional objectives, and the message characteristics. When do sports marketers use personal selling? Describe, in detail, the steps in the strategic selling process
Please write a few paragraphs on your observations of marketing strategies and tactics. These can be current marketing events that you have read about or those you have observed in your professional or personal lives. You are expected to inquire, ponder, to be inquisitive, to consider alternate possibilities to make us thi
Topic for research: "The effect of consumer price knowledge and gender on retail marketing strategy. " Narrow down and refine the topic Hypothesis Alternative Null Mixed research methodology for the project. Provide details on the criteria used to select the research methodology References
Make your own business and explain the importance of your selected business's (SB) vision, mission, and values in determining your strategic direction. Include the following: - Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or servi
I need help answering the following questions related to recent (6 months or less) utilization of social media in the healthcare field. What is the healthcare focus and are there any related issues or risks?
Based on Coca Cola's recent annual report: 4. Conduct a competitive and marketing analysis of the organization to determine strengths and opportunities for Coca Cola. 5. Apply the appropriate strategy (low cost, differentiation, or niche) that will maximize the Coca Cola organization's return to shareholders. Provide a det
Please help me with this. Identify the environmental factors that affect global and domestic marketing decisions for Apple (maker of Mac, iPod, iPhone, etc.). Address the following as they relate to the organization's marketing decisions: 1. Analyze the influence of global economic interdependence and the effect of trade p
Need help answering the following questions. How can Apple evaluate the attractiveness of each identified segment of the Iphone? Which aspects of consumer behavior should Apple Iphone emphasize in their marketing plan and why? Describe and discuss the personal factors that have the most influence on consumers purchasi
Guerilla marketing is one of the ways smaller marketers can reach their target markets with a smaller budget. What examples of guerilla marketing from the text appear to have the potential to be more successful and why? What potential ethical issues do marketers need to be aware when engaging in guerilla marketing
I'm doing my final paper on Elderlink but I am not sure how to do the monitoring and control part. Please give me a very specific example.
Internet Technology, Marketing, and Security Using the WileyPlus resources, go to the "The Pepsi Refresh Project: Viral Marketing" example. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing fo
Urgent help needed. Please help me discuss the major elements making up the marketing communications process for a large health care provider. Provide specific examples to support your response. Advertising - What paid form of non-personal presentation/promotion of ideas, goods, or services by identified sponsor? Sales pr
Need help with the following question: What are the basics of an effective integrated communications program for a large health care provider? Please provide reference.
What is the best way to leverage the latest electronic interactive direct-marketing tools in health care? Provide references and examples, please.
Why do you make purchasing decisions? What causes you to shop and buy from one retailer versus another? Is it because they have the products and pricing you want or is it because subliminally you are more comfortable in their store? Are there subliminal cues such as music, colors, and textures that cause you to buy there rather
Please help with the following questions as I attempt to develop the rudiments of a marketing plan. The questions relate to an etiquette and image consultant, one-owner, corporation type business. The business operates only in the United States. 1. Elaborate on the key competitive issues in your particular industry. 2. For
*Give two examples of product categories for which the brand is generally elected first and the outlet second, two (2) for which the reverse is true, and two (2) for which these decisions are generally made simultaneously. Justify your selections. *Analyze how the social and economic risks associated with the following produc
Please help me with this. A well-written marketing plan without a comprehensive monitoring process will eventually fail. What are four key operational, personnel or financial indicators (goals) to evaluate the effectiveness of a marketing plan and what are their importance?
Website Effectiveness in Marketing - Apple Visit the website of any national or international retail company of your choice and discuss the marketing communications, selling strategies, and relationship marketing that you have observed during your review of the web site. Based on the website you visited and your other experiences with this company, discuss the IMC program being used. - List the website you visited. Do you feel it is effective? Why? - How would you change the website in order to increase its effectiveness?
Visit the website of any national or international retail company of your choice and discuss the marketing communications, selling strategies, and relationship marketing that you have observed during your review of the web site. Based on the website you visited and your other experiences with this company, discuss the IMC pro
1. Define sports products and differentiate between goods and services. 2. Define branding and discuss the guidelines for choosing an effective brand name. 3. Define product design and explain how product design is related to product quality. 4. Find an article that details an incident which could affect sports marketing and
Marketing Products Find two advertisements for sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. How is each product segmented, targeted, and positioned? Are there more differences or similarities in these market selection decisions? Use specific details and examples to support your discussion Locate two Web sites for the same sports " one for women and one for men (e. g., women's basketball and men's basketball). Comment on differences, if any, in how these sites market to spectators of the sport.
Find two advertisements for sports products that compete directly with one another. For example, you may want to compare Nike running shoes with Reebok running shoes or King Cobra golf clubs with Taylormade golf clubs. How is each product segmented, targeted, and positioned? Are there more differences or similarities in these ma