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    Competitive Landscape: Pepsi Energy Drink

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    Analyze current competitors and define the competitive landscape for the new Pepsi line: an all natural energy drink that has no caffeine and no sugar in it.

    © BrainMass Inc. brainmass.com June 4, 2020, 3:26 am ad1c9bdddf

    Solution Preview

    Competition in this category is fierce with the major cola companies and others having products in the marketplace at this time.

    The king of the energy drinks is Red Bull. This comes in several different types and some flavors. It is the byword in energy drinks, even if people are actually drinking other things. They have a sugar free version that is almost as popular as the regular drink. Other competitors ...

    Solution Summary

    This solution analyzes current competitors and defines the competitive landscape for the new Pepsi energy drink.