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SWOTT Analysis of VitaMax

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A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service: VitaMax (new Pepsi product)

We want to create a new Pepsi line. A soda with no caffeine or sugar but that is an energy drink. We can research which vitamin combinations could produce an energy drink with a natural high.

We will call it "VitaMax", "The Boost you need with for the Health your deserve"

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Solution Summary

The expert examines SWOTT analysis of VitaMax. The trends are determined.

Solution Preview

I have provided you with the SWOTT. It is basic, but I did some explanation in the first set and you should be able to use this as a model if you need to modify your answer.

Strengths
Strong brand name - Pepsi is one of the strongest brand names in the world. They create and sell some of the most popular drinks on the planet and have strong marketing ties around the world.
Popular drinks of all types- Pepsi sells many different types of drinks in soda form and non fizzy forms. They sell water, colas that are ...

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