1. Starbucks has worked hard to act ethically and responsibly. Has it done a good job a communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?
2. Where does a company like Starbucks draw the line on supporting socially responsible programs? For example, how much of its annual budget should go toward these programs? How much time should employees focus on them? How much time should employees focus on them? Which programs should it support?
3. How do you measure the results of Starbucks' socially responsible programs?
Starbucks Case Study Posting ID: 515043
1. Starbucks has worked hard to act ethically and responsibly. Has it done a good job at communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?
Starbucks is still admired as one of the best socially responsible companies; ranking number five in 2012 for social responsibility and number eight overall among the 50 most admired companies in the world. (http://money.cnn.com) Starbucks' engagement in social responsibility can be seen in simple things; such as, its napkins and coffee stirrers that are environmentally friendly. Even though Starbucks still has struggles, it has willingly exposed its shortcomings and taken the assignment of working to become as socially responsible as possible very serious. In 2001, Starbucks opened itself up to criticism when [it] was one of the first companies to take the risk, and began reporting on their responsibility goals and progress. Today, it continues to produce a yearly report of social responsibility progress.
Starbucks puts communicating with its customers and potential customers as a top ...
The expert determines whether Starbucks has done a good job of communicating its efforts to consumers. The measure results of Starbucks' social responsible programs are determined.