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    Strategic Pricing Decisions Made by Companies for Products Commonly Found in Supermarkets and how consumer behavior might impact those pricing, marketing, and packaging decisions.

    During recessionary times, commodity prices may not fall - in fact, many consumer commodity prices frequently continue to rise. For example, in 2008, the average price for a gallon of gasoline was $1.85. In 2012, the price for a gallon of gasoline rose to nearly $4.00/gallon. Not unexpectedly, food prices have risen as well, wit

    Behavioral Targeting

    What does it mean to say a company is using behavioral targeting? Illustrate an example where it can be impactful to a company.

    Advantages and Benefits of Using Online Marketing Approach

    I need a 10-12 slide PowerPoint explaining the advantages a customer would expect when using an online marketing approach. Point out the negatives. Explain how the agent should go about promoting the website. List some of the website features.

    Management in Action - Marketing Analysts

    You supervise a team of marketing analysts who work on different snack products in a large food products company. The marketing analysts have recently received undergraduate degrees in business or liberal arts and have been on the job between one and there years. Their responsibilities include analyzing the market for their resp

    Business Concept Statement

    Write a business concept statement for Aerospace Fasteners and Electronic component. This is a start up small business distribution company. Dedicated to support all AOG, LINE STOP and SPARES need. Limit the words to only 150 words. The concept statement must focus on the following: 1.) WHAT is your PRODUCT/SERVICE an

    Internet and Global Marketing of Products

    The selection of distribution channels is always an important decision in global marketing management. In the United States, e-commerce is now the preferred method of obtaining products for many consumers. In emerging markets, the Internet plays a lesser role but still represents tremendous potential. Respond to all of the fo

    New Products and Stable Channel Relationships

    Procter & Gamble and Walmart are key partners in a shared channel. P&G is one of Walmart's biggest suppliers, and Walmart provides extremely detailed scanner data about customer purchases of P&G products. Walmart has begun selling its own brand of Sam's Choice laundry detergent in bright orange bottles alongside P&G's Tide, but

    Distribution Intensity Level

    Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: Piaget watches, Land Rover sport utility vehicles, M & M's, special edition Barbie dolls, Crest toothpaste.

    Restructuring Channels of Distribution

    Your family runs a specialty ice cream parlor, Scoops. It manufactures its own ice cream in small batches and sells it only in pint-sized containers. After someone not affiliated with the company sent six pints of your ice cream to a popular talk-show host, she proclaimed on her national TV show that it was the best ice cream sh

    Strategic Corporate Finance

    I need some help with this. Can you please show all work so that I may understand the concept? The CAPM states the following equilibrium relationship between the (excess) rate of return that shareholders of a particular company "j" require (or actually in some sense 'deserve' if they fully diversify their investments) and th

    Task method for budgeting marketing promotions

    If a marketing manager uses the task method to budget for marketing promotions, are competitor's promotions spending levels ignored? Explain your thinking and give an example that supports your point of view. 250 words or more please.

    Web 2.0 Marketing: Purina Friskies Milkoholics Case

    1. Read the Purina Friskies Milkoholics case study adapted from the Direct Marketing Association International Echo Awards 2006. Although Purina Friskies Milkoholics made use of e-mail and the Web, Friskies wants to create more engagement with customers through use of Web 2.0 tactics that incorporate user-generated and social ne

    Marketing Pitch with Slides

    Lets say that you are invited to attend a Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. Use this forum to discuss a new product or service you wish to launch. It is also acceptable to create a small service-oriented business that is unique to your service area. My goal here is to apply a

    Scope of Small Business Marketing

    What is the scope of small business marketing? What do you think the differences in marketing might be if you were a manager in a large corporation?

    International Marketing: Indian Business Culture

    What do you need to know about the Indian business culture to aid in the success of the meeting? Assume that your goal is to get the Indian company to help you distribute your product with their already established distribution channels. Suggest three strategies you think would work to accomplish this goal.

    Influences on Marketing

    Who would be involved in the purchase if a nonprofit hospital were planning to buy expensive MRI scanning equipment to detect tumors. Explain your answer and describe the types of influence that different people might have.

    "High-involvement" and "low-involvement" purchase decision

    Describe a "high-involvement" purchase decision you have made and a "low-involvement" purchase decision you have made. How did these differ? Did you research on the internet for either of these purchases? What were some alternative choices if you did not chose the ultimate products your purchases?

    Source Credibility

    What is meant by source credibility? How does it apply to developing a consulting career and or consulting business? If you have experience with it, what have you done or what will you do to develop your source credibility? What is your source credibility with potential employers or clients?

    Executive Succession, Reengineering & Strategic Marketing

    1) What is executive succession? Discuss the hiring of insiders versus outsiders, and provide examples of each. 2) What is reengineering? What are the seven principles for reengineering proposed by Michael Hammer? Explain which principle is most important in your opinion? 3) Select a new product that you have been introd

    Advertising to Children in Schools

    Advertising to children in school is morally objectionable to many people. Some of the reasons used to criticize the practice include the following: First, children at school are a captive audience. Second, children are not yet autonomous and are typically unable to make the kind of rational distinctions that we attribute to adu

    Benefits of using a CRM

    What are other benefits of using a CRM? Think about it from the perspective of a consumer, not a marketer. Are customer expectations typically out of line with the product or service being offered? Or is the experience that changes the customer's perception?

    Developing a Print Media Plan

    1. American Express wants to launch a Delta Air Lines Gold financial card to target prospects that are male or female and are high-value frequent business travelers, who have already shown they are willing to pay nearly $400 for a financial card. Amex has asked you to develop a print media plan that would use magazines to reach

    International Marketing/Discussion

    Choose a country with a political structure different than your own. Then, respond to the following questions: - Tell which country you chose and describe its political structure. - Discuss two political risks that you foresee in doing business with this country. - Tell how you might minimize the risks of your

    Ways a firm can adapt a product

    Sometimes a firm will market one standardized product in all international markets. In other circumstances, a firm will adapt the product for certain international markets. When a firm decides to adapt, what are three general ways in which they can adapt their product?

    Business/Marketing of a Casino

    Format is 5 essay question and need to be well written. 1. How has the history of developing the regulations for the gaming industry impacted the regulations for the current gaming industry in Massachusetts? 2. How do marketing promotions help the gaming industry as a whole and the casinos individually? Use at least 3 exa

    Fails, Flops, and Other Global Marketing Foolishness

    The global marketplace is full of examples of companies and marketers who misunderstood the countries in which they tried to trade. From simple things like proper names and labels (see www.engrish.com for amusing examples) to completely ignoring local conditions, marketers have tried it all. Search the Web to find examples of