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Behavioral Targeting

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What does it mean to say a company is using behavioral targeting? Illustrate an example where it can be impactful to a company.

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The solution discusses what it means to say a company is using behavioral targeting.

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Behavioral targeting is tracking potential customers on the web to provide targeted ads or sales that the customer is more apt to purchase. An agreement is made between the publisher and targeting company. The publisher adds code on their website to track and collect customer information. Also, the ...

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