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Three ways a firm can adapt a product

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Sometimes a firm will market one standardized product in all international markets. In other circumstances, a firm will adapt the product for certain international markets. When a firm decides to adapt, what are three general ways in which they can adapt their product?

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This solution discusses three ways in which a firm can adapt their product.

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1. Adjusting their marketing mixes for the international market or to the local condition - Packaging: Altering the product to meet local conditions or the demanded needs of the local culture, adjust the price of the product, adjusting promotion and ads to the local customs (For ...

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