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Impact of powerful buyers

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Which one of the following four driving forces - the threat of substitutes, potential new entrants, powerful suppliers, or powerful buyers - would have the most impact on a firm? Why? Do not say it depends. Choose one!

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Impact of powerful buyers is discussed in this solution.

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In my opinion, in today's customer centric business world, the powerful buyers would have the most impact on a firm and its overall corporate strategy. It is due to the fact that today's customer or buyer is the king and customer satisfaction is the key goal for any business entity. A powerful buyer can really guide the behavior of the firm and force the firm to adapt as per his needs and wants. The firm has no ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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