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    Impact of powerful buyers

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    Which one of the following four driving forces - the threat of substitutes, potential new entrants, powerful suppliers, or powerful buyers - would have the most impact on a firm? Why? Do not say it depends. Choose one!

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    In my opinion, in today's customer centric business world, the powerful buyers would have the most impact on a firm and its overall corporate strategy. It is due to the fact that today's customer or buyer is the king and customer satisfaction is the key goal for any business entity. A powerful buyer can really guide the behavior of the firm and force the firm to adapt as per his needs and wants. The firm has no ...

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    Impact of powerful buyers is discussed in this solution.