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Describe the buyers/customers and consumers/end users of your product (G2) and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

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In 420-450 word count, Describe the buyers/customers and consumers/end users of your product (G2) and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

There are two types of buyers of buyers of G2. Individuals and institutions, the individuals are also end users but institutional buyers have different end users. The institutional purchases include companies, firms, organizations and government. These purchases of G2 will be their employees and managers(3).
In companies, the G2 will be purchased for use in the sales department. The salespersons that are making calls will use the G2 to receive and retrieve documents. The G2 will aid them in getting the latest data from the internet and to assess the moves of competitors. In addition, the salespersons can made use of the GPS system to guide them to the customer's place and use ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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