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    Marketing Relationship Between Virtual and Durable Products

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    What is an example of a marketing relationship between a virtual and durable product besides Zynga?

    © BrainMass Inc. brainmass.com March 5, 2021, 12:27 am ad1c9bdddf

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    Amazon.com provides books to readers along with many other products and product types. However, it is in the books it offers for sale or to borrow that the marketing relationship occurs. Amazon is a bookseller. Those books come in hardcover, paperback, and audio. In the past few years it is also possible to get them in a virtual product. ...

    Solution Summary

    This solution discusses the marketing relationship between virtual and durable products.