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Scope of Small Business Marketing

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What is the scope of small business marketing? What do you think the differences in marketing might be if you were a manager in a large corporation?

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Solution Summary

This solution outlines the scope of small business marketing and highlights some of the differences between it and large business marketing.

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Small business marketing covers many different areas of the business. In a small business, there may not be a specific marketing manager or marketing team. This might be the responsibility of everyone in the company as there may not be a budget for a marketing department. ...

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