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Marketing

Production, Product, Selling, Marketing, Holistic

The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept. Evaluate and list the advantages and disadvantages of each concept as defined and presented in your textbook. Which concept do

Characteristics that determines a person's social class/status

Submit a paper written in the APA writing style defining the characteristics that determines a person's social class and social status. Analyze the effect of these characteristics on consumer buying behavior, including how marketers customize specific strategies to attract a consumer from a specific class and status.

Influence of reference group and example in a buying decisions

Evaluate the power and influence of a reference group. Give an example of a reference group where you have asked for help in a buying decision, and give an example when a member of a reference group asked you for help in a buying decision. Support your position. Discuss the reference group's impact on the buyer's decision, in

Discussing Household Change Over the Past 20 Years

Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods. How would Procter & Gamble market shampoo to young transitionals differently than start-up families? How might young transitionals differ from start-up families in terms of products purchased? What

Marketing of Different Product Categories

Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions. How does the job of the marketing manager differ for these three kinds of new products?

Creating a brand community

Think about two contrasting products: one with which you are involved (e.g., a hobby, cars) and one you don't think about much when you purchase it (e.g., toothpaste, milk). How would you go about building community about a brand in one of the latter categories if you were the marketing manager?

Social Value and Economic Waste: Products that consumers used to value

One characteristic of products that consumers used to value was that products were made to last. Now with technology products like cell phones, video games, and televisions, there seems to be a new version of the product that just came out, or is about to come out. Many consumers will buy the latest version even though the versi

Customer Experience Evaluation:Sears/Nordstrom's

See attached file. Select two retailers in the same industry Identify that have two different target markets, a category of retailer listed on the Retail Categories Worksheet attached. Describe your experience at each store. Describe the customer service at the stores and whether the stores met your expectations. Formulate

Marketing-Oriented Company

From your internet readings and from personal and professional experiences, name one company that you believe is a marketing-oriented company and one company that is not a marketing-oriented company. In addition, respond in APA style why you think the companies that you choose fit each respective category.

Sampling techniques in research

Please help answer the following multiple choice questions. Which of the following sampling techniques can assure that the profile of the sample matches the profile of the population? Simple random sampling Systematic sampling Cluster sampling Stratified sampling Which of the following types of level mea

How can various demographic groups fit into a one target market group? The key is: what motivates the specific consumers in one demographic group to purchase, and can the product offered meet the needs of the person in that demographic group as well as in another demographic?

The key to understanding consumer buying motivation within a target market is to consider some of the differences in expectations between several of the demographic segments contained within that target market group. Product expectations can be: the lowest price for a person in a lower income level; a higher price but having mor

The marketing of Barack Obama

Read the article and let me know what your thoughts are as far as marketing I thought that we would consider the marketing of Barack Obama. It does not matter who voted for whom, I just thought is entire campaign was a beautiful piece of marketing. Read this article and let me know what you think? When the book is written on

Identify environmental factors that affect global marketing decisions.

Identify a business organization that does business both domestically and internationally. In 300 words. 1. Introduce the organization you selected and define the environmental factors as it applies to marketing. 2. Identify at least one internal and two external environmental factors that impact the marketing plan for

Challenges in Social Media Marketing.

Social media has become a popular method for marketers to communicate their message and establish marketing communities. What are some of the major challenges marketers face in using this method? In your opinion, do the benefits outweigh the risks? What are some of the ethical considerations of using social media in marketing?

International Marketing Plan. McDonalds in India

International Marketing Plan. MCDonalds in India - Describe the product or service and why it might be successful in the selected country. - Provide the geographic description of the market. - Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions

Discussing Distribution Channels

- What is a distribution channel? - Who is your favorite product's organization and how do they, or your own organization, use channels of distribution to help them realize business success? Specifically, what are the strategies that help them get enough product to the target quickly? - How does geographical location affect yo

Role of Consumer Behavior in Marketing Decisions

"Droid Phone" What are 3 different opinion about the "Droid Phone" of actual or potential buyer of the product? For instance, women buy handbags (and men buy them as gifts for women). (1) When was the last time you bought a Droid Phone (2) What brand did you choose? What was your decision process in making this choic

Brand Personality and Marketing Theories

Please help with the following problem. Draw marketing theories of reputable authors like Kotler and Keller, provide a brief discussion on how brand personality affects customer buying decisions.

Hospitality Marketing

What are the five major environments that can affect the marketing mix? How might each of these factors affect the marketing mix? How would a manager anticipate the impact that these factors might have?

Total Product: Marketing Questions

In chapter nine of, Basic Marketing, by William D. Perreault, Joseph P. Cannon, and E.Jerome McCarthy, there is a wonderful discussion on the concept of what a product really is, or the "total product". This discussion takes into account two perspectives, that of the business and also that of the consumer. While the term product

Marketing: Brands and Prices

*Select a product or service. *Describe the product or service. What is it? *Then select three different organizations that provide your exact same brand, size, or model of the selected product or service and compare the prices associated with your selected product or service. Who are the organizations and what price is ea