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Strategies for improving sales at a local Subway

Pretend that you run a Subway at a shopping mall. Your location has been open for 12 months and business is slow, so stockholders are putting pressure on your business to improve. Although the business originally started out well, sales have slumped over the past quarter. You are starting to get heat from stakeholders regarding

Building Marketing Products Plan

Marketing Products Continuing to build your marketing plan, my assignment focuses on my product and service. Product must also have a service component. Write a paper in which you: 1. Discuss the type of product the company will offer and identify its primary characteristics. 2. Discuss the service component of the pr

Manager of the marketing department: develop a department budget

ACCT320-1202A-01 Intermediate Accounting II Assignment Name: Unit 5 Individual Project Deliverable Length: 1 Excel spreadsheet Details: As the manager of the marketing department, you are being asked for the first time to develop a department budget. The accounting department has supplied you with the following projected info

International Marketing Research

1. What are the trade-offs between centralized and decentralized international marketing research? 2. What were the industries and countries that filed anti-dumping claims on behalf of the United States last year? 3. Outline how marketers used the Lotus Notes and Domino to interactively share information that improved interna

"Target Audiences"

"Target Audiences" Please respond to the following: -Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze it. -From the case study, propose the next steps that Kirkwood should take and how to reach these step

The Changing American Society: Subcultures

Discuss the pros and cons of integration of ethnic groups into the American culture. Visit the U.S. Census website. Determine what data are available there on the following. Determine which of this is most useful to marketers. Explain your answer. - Native Americans - African-Americans Hi

Earnings per share, EPS, and multi-step income statement

1. At December 31, 2009, the general ledger of Main Street Marketing had the following account balances. All adjusting entries (except for income taxes at 40%) have been made. The company had 9,000 shares of common stock outstanding during the year. Accounts payable $7,340 Accounts receivable

Economy Change, Continuous Innovations in Companies

In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously. Why should a company continuously develop new products?


To ensure a company's success, the company needs to evaluate and control marketing activities. What are tools the company can use to monitor and improve their marketing activities?

Compare and Contrast Various Secondary Data Sources

There are many sources of secondary data available for research. Among these sources are the U.S. Census; Bureau of Economic Affairs; CIA World Factbook; Congressional Budget Office; Department of Commerce; Economics and Statistics Administration www.esa

Scale Measurement

You are the National Sales Manager for Perry Pharmaceutical, Inc. You have been concerned with trying to determine the most important characteristics a salesperson must possess to be successful. Much of the current research suggests that salesperson adaptiveness is a key component of success. You would like to determine if this

International marketing in government organizations

1. Is it right for the governments to help organization in their business abroad and should commerce separate themselves from legislation? 2. What are uncertain ways in which the multidomestic and global methods differ in country-market choice's? 3. Why do Whirlpool's want their product's in every home all over the world

Marketing Analysis: Expanding a Company

While at lunch, you and the company's chief financial officer (CFO) begin to discuss opportunities to expand in the U.S. Discuss the opportunities to expand in the U.S., what it would take, and the potential hurdles the firm would have to overcome. Be sure to identify specific retail companies that could potentially sell CPI's p

relative credibility of publicity compared to advertising

You just gotta have a little confidence, said the advertising director, Good advertising can always overcome bad publicity, just give it more time. Comment on this statement and tell what you think is true about the relative credibility of publicity compared to advertising.

Marketing Consultant at a Small Regional Brewery

A small regional brewery has hired you as a marketing consultant. Provide a list of different market segments as you see the beer consumer market. You can use any segmentation variables that you deem relevant.

General Marketing question

Do a search on the Internet for digital certificates. Explain (1) the definition and importance of authentication, (2) the definition, benefits, and process of using digital certificates for authenticating users, and (3) the ethical responsibility for authentication and revocation. Cite at least three (3) sources in your respons

Innate and Acquired Needs: Ethics and Promotional Messaging

Consumers have innate and acquired needs. Provide examples of each need and show how the same purchase may fulfill those needs independently or collectively. What ethical issues are related to the statement "Marketers do not create needs; needs preexist marketers"? Do marketing efforts change needs? Why or why not? How do

Market Research

A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands' messages, and so forth. These observations led to im

Selling process

In the selling process is it better to work harder or smarter? Or is there another alternative? Explain your opinions and what the expected results are and why? Consider if short-cuts always include ethical compromises?

Sales managers and in-house marketing

Sales managers need the assistance of an in-house marketing support group, which generally provides which of the services below? a. Serving as information conduit between management and sales force b. Providing sales promotion brochures, catalogs, direct mail pieces. etc c. Managing field sales activities d. Achieving sale

handling marketing competitors

As you are signing the guest register to call on a new customer, you notice that a competitor was just there also. You have been told by mutual customers that this competitor's price is less than yours but the quality of its product is also less. You also know that this particular competitor's salesperson is very aggressive and

Can AT & T Tame the Data Hogs?

Can AT&T Tame the Ihogs? How? Read: Burrows, Peter & Kherif, Oga (2009, 28 December). CAN AT&T TAME THE IHOGS? Business Week. New York: p21. Available on 4 July 2010 at Now, thinking about pricing and other marketing variables, wha

Family & Friends as Prospects

You are hired by an insurance company as a sales trainee, and they request that you provide to them a list of family and friends as your first prospect list. Is this a valid request, and how do you feel about providing that list? Do you try to sell your friends and family or do you respectfully refuse?

Body language

How might knowing body language and the types of messages help achieve our sales goals? Provide at least one example of a situation where you witnessed body language incongruent with the verbal message. How did you reconcile the conflicting information?

Business Credibility

You are the CEO of Lazboy, Neosho, Missouri. You manufacture both wood and upholstery products and have yearly sales in excess of $100 million. When you apply conventional finish to the wood, you use traditional lacquers. The California Division of Lazboy has changed from conventional lacquers to a waterborne finish "called magn