Creating & Maintaining Customer Competence
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How does a company create (and maintain!) customer competence? Please explain.
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This solution discusses how a company creates (and maintains) customer competence.
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In order to create and maintain customer competence it is important to interact with customers efficiently to better understand each customer's needs, and adjust the product or service accordingly. Companies can do this by engaging in social media: sending out tweets, and monitoring #company name and other Twitter mentions. Facebook can be used to solicit "friends" and get feedback and input about services. A company webpage can offer a suggestion or comment screen as well as phone ...
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