Robert L. Arrington argues that advertising seldom controls behavior or creates wants that are not rational or truly those of the consumer. Given what you know about the marketing campaigns, do you agree? Why, or why not?
Please use: Beauchamp, T. L., Bowie, N. E., & Arnold, D. G. (2009). Ethical theory and business (8th ed.). Upper Saddle River, NJ: Prentice Hall.
At least 200 Words.Thanks!
I agree with Arrington's argument that advertising seldom controls behavior or creates wants that are not rational, or truly those of the customer. I agree with Arrington's assessment, due to the fact that marketing can only influence behavior, and not control behavior, due to the fact that marketing usually makes customers aware of some of ...