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The foundation of marketing

1. Describe the decision process you might go through if you were attempting to determine appropriate distribution channel for one of the following. shotguns for hunters, b. women's lingeria, c. telephone systems for small businesses, d. toy trucks for 2-year olds.
2. Contact a local retailer you patronize and ask the store manager to describe the store's relationship with one of its wholesalers.identify the distribution activities performen by the wholesaler. are any of thes activites shared by both the retailer and the wholesaler? How do these activites benefit the retailer? how do they benefit you as a consumer?

Solution Preview

1. Describe the decision process you might go through if you were attempting to determine appropriate distribution channel for one of the following . shotguns for hunters, b. women's lingeria, c. telephone systems for small businesses,
d. toy trucks for 2-year olds.

2. contact a local retailer you patronize and ask the store manager to describe the store's relationship with one of its wholesalers.identify the distribution activities performen by the wholesaler. are any of thes ...

Solution Summary

1. Describe the decision process you might go through if you were attempting to determine appropriate distribution channel for one of the following. shotguns for hunters, b. women's lingeria, c. telephone systems for small businesses, d. toy trucks for 2-year olds.
2. Contact a local retailer you patronize and ask the store manager to describe the store's relationship with one of its wholesalers.identify the distribution activities performen by the wholesaler. are any of thes activites shared by both the retailer and the wholesaler? How do these activites benefit the retailer? how do they benefit you as a consumer?

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