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Strategic International Marketing: Fair & Lovely advertising and recommend potential marketing strategies

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For Case Study 2.2 (provided in the attachment):
Evaluate the ethical problems linked to Fair & Lovely advertising and recommend potential marketing strategies to overcome these, simultaneously considering the strengths and weaknesses of the brand.

Included within the answer should be:
1. demonstrating adequate understanding of basic concepts in strategy formulation, implementation and review;
2. evidencing skills of holistic analysis of the case in defining and identifying brand vulnerability in the context of brand imagery (brand associations); and
3. identifying and elaborating appropriate alternative marketing strategies that are both feasible and credible.

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Solution Preview

Response is attached,


Ethics and Social responsibility:

Hindustan Lever must accept the responsibility for the consequences of their activities especially their advertisements which has raised the protests. Thus it should make every effort to ensure that their decisions, ...

Solution Summary

One paragraphs give you the OTA suggestions on this.