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Integrated Marketing Strategy Application

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MKT460-0603A-01 Integrated Marketing Strategies
Task Name: Phase 1 Individual Project
Deliverable Length: 3-5 pages
Details: Use the Cybrary and the Internet to search and locate a variety of web sites or web offerings for nature centers. Note how these centers recruit volunteers and members. Based on your research, draft an initial integrated marketing strategy for Woodland Foundation to recruit volunteers and new members. Develop a presentation listing the direct and media marketing components you would recommend using. Tell how you plan to measure the plan results. Deliverable Length: 3-5 pages not including the cover and reference pages.

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STEP 1

Web sites of nature centers:

www.chulavistanaturecenter.org/---
www.museumregister.com/maincategories/ ParksandNatureCenters/AlphaList.html -
www.shawnature.org/ - 26k -
www.whitehutchinson.com/children/playgroundsetc.shtml -
www.yellowbook.com/Category/nature_centers/ -
www.wildbirdcenter.com/ -
www.natureserve.org/ -
www.peoriaparks.org/fpnc/fpncgeninfo.html -
www.nhc.rtp.nc.us:8080/tserve/tserve.htm -
thorntree.lonelyplanet.com/messagepost.cfm?postaction=reply& catid=9&threadid=6&messid=6&S... -

STEP 2

Web resources for recruitment of volunteer or members: This portion is taken from the website: http://www.peoriaparks.org

"VOLUNTEERISM
681-2822 or 681-2827
Our Philosophy
At the Peoria Park District we believe that volunteerism is one of the highest forms of recreation! The District has a variety of volunteer possibilities that can offer all segments of the community challenging and rewarding use of their leisure time. Volunteer participation in the Peoria Park District instills a sense of ownership and responsibility in the volunteer that leads to greater involvement and respect.
Why Volunteer?
? To continue learning and growing
? To develop new interests and friendships
? To share your time and talent with your community
? To gain valuable job experience
Who Can Volunteer?
Volunteers must be 14 years of age to independently volunteer. Youth younger than age 14 may volunteer with a parent or legal guardian.
Your Role As A Volunteer
All volunteers are considered to be ambassadors for the Peoria Park District. As ambassadors, volunteers are expected to be courteous and helpful to guests, other volunteers, and staff. Being an ambassador also means that volunteers be enthusiastic and have a good time!
How Much Time Can You Offer?
Regular Volunteers
Regular volunteers are those who wish to serve in the same capacity on a regular basis for several hours on one day per week. Regular volunteers are asked to complete a volunteer questionnaire and interview before placement. The questionnaire is designed to obtain as much information as possible about an applicant in order to effectively place the volunteer in an assignment that best suits the volunteer's skill level and interest.
There are ...

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