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Boosting capital spending on new technologies

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Companies often grow by doing one or more of the following: boosting capital spending on new technologies, launching new products, entering new markets, increasing marketing, and bolstering R&D (Research and Development).

Find an example of each of these. Describe what the company did.

Were any strategic goals listed? If so, what was the goal? How might strategic decision makers evaluate the effectiveness of their company's growth strategy?

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The response addresses the queries posted in 1016 words with references.

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The response addresses the queries posted in 1016 words with references.

//This paper will present a brief description of some core concepts of marketing or business establishment. The first section will talk about capital expenditure done to bring new technologies into the organization and then launching new products. The expenditure on new technologies is required to upgrade the current process. The new product is launched to expand the product line. //

Capital Expenditure on new technologies

Companies often go for capacity utilization by adopting any new or latest change in the technology, which is prevailing in the market. This is done eyeing on the longstanding macroeconomic interests. Researchers have found it to be a valuable indicator of inflationary pressure. Many companies in the last decade have upgraded themselves technologically whether from manufacturing or from service industries.

The latest example on this matter is of Encap Park Way facility, which has invested US$ 3 million capital on the purchase of technologically advance manufacturing equipment. The new liquid fill and banding technology has lead to an increase of about 20 percent in the sales of its Pharmaceutical Development Services and commercial manufacturing activities and is expecting further growth in the coming years. This adoption was the part of the company to achieve growth and a bigger market share in the commercial manufacturing capabilities (Manufacturing-chemist, 2012).

Launching new products

Companies launch new products either to enter a new market or to expand the product line in the existing market. Here, the goal is to attract more and more number of new customers along with retaining the existing customers. This can be the result of either little prior planning or an immense market ...

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Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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