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Products fail for a variety of reasons.

Products fail for a variety of reasons, but a number of them are linked to inadequate testing. The savvy marketer should create an environment and all the likely scenarios to test each product's success. Some companies may be really good at doing that, but fail in the follow up, modification and reporting. The test could have gone off like gang-busters but because data collection wasn't planned properly and fell off, the results aren't accurate and the product could be doomed.

Why are some things missed in the testing phase and other things aren't? What could cause a product that was highly tested, modified and launched to fail?

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One of the main reasons that products fail after they have been extensively tested is because somewhere in the production process, quality was compromised. We can't put every single product produced through rigorous testing, unless we're dealing with a product that is highly customizable and produced by job and not in bulk. For the majority of products, we ...

Solution Summary

Why are some things missed in the testing phase and other things aren't? What could cause a product that was highly tested, modified and launched to fail?

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